In each episode you’ll get a behind the scenes look at some of the most innovative product marketing campaigns at some of the world's best known companies and brands. We’ll hear from the product marketing leaders themselves about the triumphs, failures and insights found along the way- from the initial stages of customer research, to building product narratives and ultimately orchestrating some of the largest scale go-to-market campaigns.
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In each episode you’ll get a behind the scenes look at some of the most innovative product marketing campaigns at some of the world's best known companies and brands. We’ll hear from the product marketing leaders themselves about the triumphs, failures and insights found along the way- from the initial stages of customer research, to building product narratives and ultimately orchestrating some of the largest scale go-to-market campaigns.
Global Expansion with Nora Niebruegge Bowers, Director Product Marketing at Disney+
Behind the Scenes: Consumer Product Marketing
43 minutes
4 years ago
Global Expansion with Nora Niebruegge Bowers, Director Product Marketing at Disney+
What does it take to orchestrate a massive global expansion in the entertainment world? This week we hear all about last year’s launch of Disney+. Nora shares with us that when it comes to product launches, it’s not about if anything will go wrong, it’s a matter of what will go wrong, how big the issue will be and how quickly you can fix it.
Behind the Scenes: Consumer Product Marketing
In each episode you’ll get a behind the scenes look at some of the most innovative product marketing campaigns at some of the world's best known companies and brands. We’ll hear from the product marketing leaders themselves about the triumphs, failures and insights found along the way- from the initial stages of customer research, to building product narratives and ultimately orchestrating some of the largest scale go-to-market campaigns.
