It's all things Fantastic Four this week, we're bringing you in-depth box office analysis and pre-sales performance comparisons, and a deep dive on the audience, before we look ahead at The Naked Gun, seeing how comedy in cinemas shapes up in the modern market, along with comparative analysis and marketing recommendations to make the most of it this week on Behind the Screens.

Topics and times:

• Box office year-to-date analysis - 0:16
• Fantastic Four box office overview - 1:30
• Fantastic Four pre-sales comparisons with debut - 3:25
• Fantastic Four critical and audience reception - 4:30
• Fantastic Four audience analysis - 5:50
• Bad Guys 2 and The Naked Gun pre-sales tracking - 10:13
• The important of comedies in cinemas - 12:34
• The Naked Gun comp title analysis and marketing recommendations - 13:30
• Next week - 17:30

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