Sports communications professional Dave Beauboeuf takes you behind the scenes with industry leaders who shape sports' biggest stories. Gain an insider's perspective on how the most compelling sports narratives reach audiences. Follow on Twitter @sportsstorypod.
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Sports communications professional Dave Beauboeuf takes you behind the scenes with industry leaders who shape sports' biggest stories. Gain an insider's perspective on how the most compelling sports narratives reach audiences. Follow on Twitter @sportsstorypod.
Jeffrey Altstadter, XFL's Vice President of Communications on Messaging a New Sports Brand and Building Fan Loyalty
Behind The Sports Story
26 minutes
3 years ago
Jeffrey Altstadter, XFL's Vice President of Communications on Messaging a New Sports Brand and Building Fan Loyalty
Jeffrey Altstadter, Vice President of Communications for the newest iteration of the XFL discusses launching a new football league, building fan bases in new markets, and curating and fostering the XFL media landscape.
Behind The Sports Story
Sports communications professional Dave Beauboeuf takes you behind the scenes with industry leaders who shape sports' biggest stories. Gain an insider's perspective on how the most compelling sports narratives reach audiences. Follow on Twitter @sportsstorypod.
