We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. This edition provides an extensive overview of the modern events industry, focusing heavily on strategic planning, technology integration, and measurable outcomes. Several authors highlight the shift of event planning from a transactional role to a strategic executive priority and stress the importance of early and intentional planning to achieve sustainable growth and brand equity. A major theme is the leverage of Artificial Intelligence and data analytics to enhance efficiency, personalise attendee experiences, and provide clear Return on Investment (ROI) attribution for both sales and marketing efforts. Practical advice covers essential operational rules, the necessity of clear communication with technical partners, and the importance of in-person engagement and genuine connection despite the rise of digital tools. This podcast was created via Google Notebook LM.