What do Wine Enthusiast pop-ups, perfume clusters, and Soho sidewalks have in common? For Beth Azor—everything.

In this episode, Beth Azor shares takeaways from her recent trip to New York City for ICSC and a surprise game-changing experience: a guided Retail Safari through Soho. From trend-spotting new brands to seeing firsthand how tenant mix and experiential design shape leasing success, Beth breaks down why staying curious and walking retail neighborhoods is one of the best strategies for shopping center owners.

You’ll hear how grouping complementary uses, leveraging underutilized space for events, and drawing inspiration from high-street concepts can directly translate into NOI growth back home. Whether you’re leasing, buying, or just trying to spark new ideas—this retail recon mission will open your eyes to what’s next.

🔑 Key Takeaways

- Use travel to study retail trends and scout expanding brands

- Group complementary tenants to enhance foot traffic

- Prioritize experiential elements in tenant spaces

- Encourage tenants to activate unused hours (e.g., evenings/Sundays)

- Walk high-performing neighborhoods to find leasing inspiration

- Take notes, grab business cards, and look for growing brands

- Tenant mix is more powerful than any single lease

- Always be learning—from other markets, models, and mistakes

BECOME A COMMERCIAL REAL ESTATE ROCKSTAR: 

https://www.bethazor.com/

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