How We Scale AMC, SQP, and Strategy

https://is1-ssl.mzstatic.com/image/thumb/Podcasts116/v4/b9/e9/19/b9e919dc-88f8-501b-dd55-425629a4fa5f/mza_18214716476758924764.jpeg/600x600bb.jpg

Better Advertising with BTR Media

Destaney Wishon and Justin Nuckols

99 episodes

1 week ago

Better Advertising with BTR Media is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC, Amazon DSP, Walmart Connect, Instacart, Target & more. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon.

All content for Better Advertising with BTR Media is the property of Destaney Wishon and Justin Nuckols and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

https://content.production.cdn.art19.com/images/47/d3/55/0d/47d3550d-782e-450d-8f8f-174006e56934/333ea1f8628de596e3ec0d1462f146b50c1bf9a0788523f7905b4bd446630a72f22d1a5de934ddb9ca35948710a5c24b9ca5cbaa47e22fb80cfb390bbf1080b1.jpeg

How We Scale AMC, SQP, and Strategy

Better Advertising with BTR Media

31 minutes 11 seconds

3 months ago

How We Scale AMC, SQP, and Strategy

What does it actually take to scale AMC, operationalize SQP, and build a reporting stack that helps you make better decisions, not just gather more data? In this episode, Destaney sits down with Dustin Wassner, Head of Product at BTR, to unpack how he has turned some of the clean room chaos into category-level clarity. They cover:The truth behind AMC adoption (and why most brands still can’t access it)SQP’s biggest limitations and how we make it actionable anywayThe system Dustin has built to apply AMC audiences at scaleHow dashboard design and funnel tagging unlock better decisionsWhat LTV, CAC, and conversion lag actually look like in the real world Connect with Destaney https://www.linkedin.com/in/destaney-wishon/ Connect with Dustin https://www.linkedin.com/in/dustin-wassner/ Learn more about BTR Media www.btrmedia.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.