What it Takes to Build a Brand on Amazon

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Better Advertising with BTR Media

Destaney Wishon and Justin Nuckols

99 episodes

1 week ago

Better Advertising with BTR Media is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC, Amazon DSP, Walmart Connect, Instacart, Target & more. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon.

All content for Better Advertising with BTR Media is the property of Destaney Wishon and Justin Nuckols and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

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What it Takes to Build a Brand on Amazon

Better Advertising with BTR Media

30 minutes 49 seconds

4 months ago

What it Takes to Build a Brand on Amazon

Recorded live at Cannes Lions, this episode brings together three people who know what they’re doing in the Amazon space - Destaney Wishon (BTR Media), Jeffrey Cohen (Amazon Ads), and Gabi Viljoen (Nestlé Health Science). What does real brand building on Amazon look like in 2025? They cover:Why obsessing over your customer matters more than chasing ROASHow AMC is helping brands become more preciseThe role of entry points, lifetime value, and playbooks that actually evolveWhy creative is no longer optional and how AI is making it scalableWhat modern full funnel strategy really means Connect with Gabi on LinkedIn https://www.linkedin.com/in/gabriellaviljoen/ Connect with Jeff on LinkedIn https://www.linkedin.com/in/jeffreycohen/ Connect with Destaney on LinkedIn https://www.linkedin.com/in/destaney-wishon/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.