Safety Theatre Is Killing Us: Why Your Building’s Emergency Plan Is a Lie

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Better Buildings For Humans

BBFH is hosted by Joe Menchefski and brought to you by Advanced Glazings, Ltd.

113 episodes

5 days ago

Welcome to the BBFH podcast. More often than not, when we think about health and wellness, our thoughts turn to diet and exercise. However, most of us spend two-thirds or more of our day inside buildings. The quality of the environment in those buildings has been proven to have a dramatic impact on our well being and our productivity, both at work and at home. There is little discussion about this in the mainstream media. It’s time to start a public dialogue about how we are affected by the buildings where we live, work and play. Thanks for listening! https://bbfhpod.advancedglazings.com/

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Education

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Safety Theatre Is Killing Us: Why Your Building’s Emergency Plan Is a Lie – Ep 101 with Sam Mathews

Better Buildings For Humans

39 minutes 35 seconds

3 months ago

Safety Theatre Is Killing Us: Why Your Building’s Emergency Plan Is a Lie – Ep 101 with Sam Mathews

How do we really prepare building occupants for emergencies? This week on Better Buildings for Humans, host Joe Menchefski explores that question for the very first time—diving headfirst into the world of occupant safety with tech entrepreneur and safety design innovator Sam Mathews, founder of Loci. Sam's journey from DJ and VR creator to building safety expert is nothing short of mind-blowing. She shares how neuroscience, localization, and web-based tools like QR code-driven scavenger hunts are helping people actually learn their emergency routes and safety features—by physically walking them. The episode explores why digital twins aren’t always scalable, what architects can do to make buildings more intuitive in emergencies, and how safety should be seen as an essential element of human-centered design, not an afterthought. It’s a powerful and perspective-shifting conversation you won’t want to miss.

More About Samantha Matthews

Samantha Mathews is a serial entrepreneur, instructional designer, immersive media producer, and musician. She’s the founder of LOCI, a platform that generates real-world learning paths—from emergency drills to gallery tours and equipment walkthroughs. Originally developed to replace ineffective safety training with site-specific QR code drills, LOCI has grown into a broader path-making tool used to embed context directly into physical space. Sam’s driving passion is helping people feel more connected to their surroundings and better equipped to make decisions—especially when it counts. Before LOCI, she founded an immersive 3D arts and technology studio, toured internationally as a DJ, and created experiential tools for clients like Chanel, Red Bull, and the Olympics.

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learnbyloci.com

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