Revenue Alignment Architecture — Why is go-to-market still broken in B2B?
Because nobody owns the commercial outcome.
In this pivotal episode of The B2B Playbook, we sit down with Carolyn Dilks (co-founder of Passetto) and Adem Manderovic (co-founder of CRO School) to unpack why sales, marketing, and customer success continue to operate in silos—and what needs to change.
This isn’t another “alignment” chat.
It’s a practical blueprint for rebuilding GTM around commercial oversight, financial accountability, and real market validation—not just KPIs that make the dashboard look good.
We cover:
How Predictable Revenue broke GTM—and what comes next
Why “meetings booked” is a destructive metric
The missing role of commercial acumen in sales and marketing
What Passetto does to bridge GTM and finance
How CRO School is restoring financial ownership across revenue teams
And why this isn’t a fix at the department level—it’s a top-down restructure
If your GTM strategy feels reactive, misaligned, or just plain inefficient—this conversation is your roadmap to a commercially viable, scalable system.
At the heart of every broken B2B system is one simple truth:
No one truly owns the commercial outcome.
In this pivotal conversation, Carolyn Dilks (Passetto) and Adem Manderovic (CRO School) finally lay bare why sales, marketing, and CS keep colliding despite endless alignment efforts — and why Revenue Alignment Architecture™ is the true foundation needed to rebuild from the ground up.
It goes beyond alignment meetings and dashboards.
CRO School teaches teams to own the full revenue journey — with real market feedback loops, commercial clarity, and true structural oversight.
It replaces broken metrics with real accountability.
Sales no longer wins on “meetings booked.”
Marketing no longer survives on “MQLs produced.”
Every function orbits real revenue outcomes.
It restores financial truth to GTM.
Through methodologies like Closed Circuit Selling™, CRO School shows how to rethread the entire revenue journey around customer timing, intent, and economic validation — not guesswork.
Passetto bridges the final blind spot between GTM operations and financial truth.
It equips commercial teams to make decisions not just from marketing dashboards or CRM fields, but from real unit economics and business outcomes — without needing to become finance experts.
Passetto ensures that revenue leaders can finally act with clarity, precision, and financial alignment across every decision point.
This episode isn’t just knowledge.
It’s an open doorway into the future of revenue itself.
If you are tired of cosmetic GTM fixes…
If you know deep down that broken dashboards and forced “alignment” won’t save you…
If you feel the need for a structural, top-down rebuild of your revenue system…
Then this is your invitation.
Revenue Alignment Architecture™ isn’t an idea.
It’s here.
It’s operational.
It’s ready.
And it’s calling the real leaders — the ones who will rebuild commerce from a place of truth, sovereignty, and structural excellence.
https://theb2bplaybook.com/revenue-alignment-architecture
https://theb2bplaybook.com/cro-school
🤝 Partners
Dealfront
Readystack
Firmable
Humantic
https://app.humantic.ai/login/?referral_code=CROSCHOOL
Ocean
https://www.ocean.io?aff=yxfiiamhmaw4
Bitscale
https://bitscale.ai/?ref=adem