How can you create a Better Business in the fashion industry that provides not only jobs for mothers but also dignity and skills so these women could achieve even greater things in their lives? AND, at the same time, create a new category of products in the very crowded market of fashion! Well, let’s find out with today’s guest: Bai Ahmad Zahmri, Founder of Nazkids, a social enterprise in Malaysia, that empowers local women through entrepreneurship by creating baby clothing. Bai aims to fight poverty by creating a sustainable community, where the women not only create products, but are also trained to train others so they could potentially run a business by themselves in the future. Bai is another Better Business Founder that has demonstrated true grit on so many occasions on her journey. She has overcome many challenges to take her business where it is today and her brand is now sold in various parts of Asia. And at the end of this conversation, she will share with us how she has adapted her business to cope with the covid restrictions, in a very practical and, I should admit, surprising way. Once again, I really enjoyed this conversation with another Better Business Founder and I hope you will too. Please welcome Bai Ahmad Zahmri.