Today for the first episode of the new season of Better Business Founder, I am beyond thrilled to share with you my conversation with Ihita Shandilya, Founder and CEO of MITHILAsmita, an award-winning social enterprise in India. Ihita’s entrepreneurial journey is really inspiring. After her grandmother passed away she quit a high-flying corporate job and invested her savings to focus on the development and promotion of the ancient Indian art form called Mithila Paintings. MITHILAsmita does not only provide jobs to women in rural India but also aims to keep Mithila’s paintings ALIVE, so this tradition could be passed onto future generations And most importantly, this business strives to reinforce the pride of this heritage art form, as MITHILAsmita means Mithilas’s pride. In this conversation, Ihita will walk us through the journey of building this business from the ground up and what she is doing now, everyday, to make it become more resilient so it could create more value to people and to the world. This conversation made me ponder on the power of a small business. There are so many learnings from Ihita's approach with Mithila's paintings that we could benefit from in the universal challenge of preserving the heritage of ancient art form This is a real challenge, wherever you are in the world. I really love this conversation and I hope you will too. Please welcome Ihita Shandilya