Peter Guba spent 8 years working inside Google with over 1,000 different accounts before starting his own paid ads agency, Profit Mill. In this episode, he reveals why most sign shops are burning money on Google Ads and shares the simple strategy that actually works.
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Key Points Discussed:
- Why Google Ads fail: The real reasons 90% of sign shop advertising campaigns don't work (and it's not what you think)
- The $500 test: How to start Google Ads the right way without betting the farm
- Unit economics breakdown: The math every sign shop owner needs to know before spending a dollar on ads
- Local vs. product ads: Which Google ad types actually work for sign shops
- The attribution problem: How to track if your ads are actually generating sales
- Website optimization: Why your Google Ads success depends more on what happens AFTER the click
- Closing the loop: The simple question every sign shop should ask every customer
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Links:
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Timestamps:
- 00:00 - Intro
- 01:27 - Why Peter left Google after 8 years
- 04:40 - The agency problem: Why 90% don't deliver
- 09:12 - When sign shops should (and shouldn't) use Google Ads
- 13:55 - The only ad strategy sign shops actually need
- 22:12 - Local campaigns vs. search ads
- 28:07 - Biggest mistakes sign shops make
- 31:12 - Budget recommendations and unit economics
- 38:18 - Tracking results and attribution
- 43:20 - Website optimization for ad traffic
- 52:30 - How to avoid getting burned by agencies
- 57:05 - The future of Google Ads for sign shops
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Are you a sign or print shop owner? Join the Better Sign Shop Community - our exclusive Facebook group for shop owners and managers. Connect and learn from peers at https://www.facebook.com/groups/bettersignshopmastermind.
