Welcome to "Better Value; Better Business," the podcast that helps you optimize value across your organization. In today's fast-paced world, businesses must deliver quickly, but so can their competitors. We risk going down the wrong path without a way to turn back.
Instead of becoming efficient at the wrong things, let's prioritize doing the right things right the first time. This podcast explores how to maximize value in customer, employee, and stakeholder experiences. Gain insights into different scenarios and apply them to purchasing, sales, recruitment, team-building, customer retention, and audience perception management.
Join us as we share strategies for making the right choices and improving your business. Discover the secrets to better value and how they can transform your organization. Tune in to "Better Value; Better Business" and unlock success in less time.
Hosted on Acast. See acast.com/privacy for more information.
Welcome to "Better Value; Better Business," the podcast that helps you optimize value across your organization. In today's fast-paced world, businesses must deliver quickly, but so can their competitors. We risk going down the wrong path without a way to turn back.
Instead of becoming efficient at the wrong things, let's prioritize doing the right things right the first time. This podcast explores how to maximize value in customer, employee, and stakeholder experiences. Gain insights into different scenarios and apply them to purchasing, sales, recruitment, team-building, customer retention, and audience perception management.
Join us as we share strategies for making the right choices and improving your business. Discover the secrets to better value and how they can transform your organization. Tune in to "Better Value; Better Business" and unlock success in less time.
Hosted on Acast. See acast.com/privacy for more information.
This week Alex dives into the topic of branding. What is branding? How can you use it to add value to your organisation and the experience of your customers? What are some of the reasons behind creating a strong brand and why do we react to certain brands in certain ways? For all this and more, tune in and learn how you can add value through effective branding.
KEY TAKEAWAYS
BEST MOMENTS
“If you only compete on price with your competitors then you will be reduced to a race to the bottom.”
“If you are the first thing customers think of to solve their problem, then you have a solid brand.”
“A good brand represents the ability of your business to match a high quality product or service to the needs of the market.”
“Brands are representations of a unique cluster of values.”
EPISODE RESOURCES
Alex’s Website: www.as-insights.com
Alex’s Instagram: www.instagram.com/alexvci
Alex’s Linkedin : www.linkedin.com/in/alexandrastacey
Alex’s email: info@as-insights.com
ABOUT THE HOST
Alexandra Stacey is fascinated about value and our perceptions of value. She undertook an MSC in Strategic Marketing and Customer Experience Management with the University of Buckingham’s Business School and her dissertation included how value is experienced. Her own life experience includes being a parent, marketer, teacher, project and events manager and musician. She is the founder of AS Insights. This is a business that helps organisations improve through uncovering their stakeholder’s experiences interpreting them through behavioural theories.
PODCAST DESCRIPTION
In today’s world businesses and organisations are able to deliver things much more quickly at the touch of a button than 15 years ago. And our competitors can too.
We are in danger of escalating journeys down the wrong track and be too far gone to retrieve them.
Wouldn’t it be so much better to do the right thing right first time instead of becoming very efficient at doing the wrong thing?
Well this is what this podcast is about. It is about optimising value in your customer or employee or stakeholder experience in different manifestations. You get to understand how we think and behave in different scenarios and can apply them to your own purchasing, sales, recruitment, team-building, customer retention and audience perception management.
Hosted on Acast. See acast.com/privacy for more information.