Welcome to "Better Value; Better Business," the podcast that helps you optimize value across your organization. In today's fast-paced world, businesses must deliver quickly, but so can their competitors. We risk going down the wrong path without a way to turn back.
Instead of becoming efficient at the wrong things, let's prioritize doing the right things right the first time. This podcast explores how to maximize value in customer, employee, and stakeholder experiences. Gain insights into different scenarios and apply them to purchasing, sales, recruitment, team-building, customer retention, and audience perception management.
Join us as we share strategies for making the right choices and improving your business. Discover the secrets to better value and how they can transform your organization. Tune in to "Better Value; Better Business" and unlock success in less time.
Hosted on Acast. See acast.com/privacy for more information.
Welcome to "Better Value; Better Business," the podcast that helps you optimize value across your organization. In today's fast-paced world, businesses must deliver quickly, but so can their competitors. We risk going down the wrong path without a way to turn back.
Instead of becoming efficient at the wrong things, let's prioritize doing the right things right the first time. This podcast explores how to maximize value in customer, employee, and stakeholder experiences. Gain insights into different scenarios and apply them to purchasing, sales, recruitment, team-building, customer retention, and audience perception management.
Join us as we share strategies for making the right choices and improving your business. Discover the secrets to better value and how they can transform your organization. Tune in to "Better Value; Better Business" and unlock success in less time.
Hosted on Acast. See acast.com/privacy for more information.
Your customers are bombarded with choice, not just by the number of products they are exposed to, but within your individual product. How do you help them make positive choices? How can you remove any negative perceptions they have about your product? And why do they make the decisions they do? Alex is here again to walk you through the process of consumer choice and give you the tools to make your customers' lives easier.
KEY TAKEAWAYS
BEST MOMENTS
“Our brains are not wired to calculate risk.”
“Because we view life as continuing constantly, we only notice the changes to that continuing journey. Therefore we see value as comparative rather than absolute.”
“Organisations need to provide the mood or information the consumer needs to make decisions.”
EPISODE RESOURCES
Alex’s Website: www.as-insights.com
Alex’s Instagram: www.instagram.com/alexvci
Alex’s Linkedin : www.linkedin.com/in/alexandrastacey
Alex’s email: info@as-insights.com
ABOUT THE HOST
Alexandra Stacey is fascinated about value and our perceptions of value. She undertook an MSC in Strategic Marketing and Customer Experience Management with the University of Buckingham’s Business School and her dissertation included how value is experienced. Her own life experience includes being a parent, marketer, teacher, project and events manager and musician. She is the founder of AS Insights. This is a business that helps organisations improve through uncovering their stakeholder’s experiences interpreting them through behavioural theories.
PODCAST DESCRIPTION
In today’s world businesses and organisations are able to deliver things much more quickly at the touch of a button than 15 years ago. And our competitors can too.
We are in danger of escalating journeys down the wrong track and be too far gone to retrieve them.
Wouldn’t it be so much better to do the right thing right first time instead of becoming very efficient at doing the wrong thing?
Well this is what this podcast is about. It is about optimising value in your customer or employee or stakeholder experience in different manifestations. You get to understand how we think and behave in different scenarios and can apply them to your own purchasing, sales, recruitment, team-building, customer retention and audience perception management.
Hosted on Acast. See acast.com/privacy for more information.