Welcome to "Better Value; Better Business," the podcast that helps you optimize value across your organization. In today's fast-paced world, businesses must deliver quickly, but so can their competitors. We risk going down the wrong path without a way to turn back.
Instead of becoming efficient at the wrong things, let's prioritize doing the right things right the first time. This podcast explores how to maximize value in customer, employee, and stakeholder experiences. Gain insights into different scenarios and apply them to purchasing, sales, recruitment, team-building, customer retention, and audience perception management.
Join us as we share strategies for making the right choices and improving your business. Discover the secrets to better value and how they can transform your organization. Tune in to "Better Value; Better Business" and unlock success in less time.
Hosted on Acast. See acast.com/privacy for more information.
Welcome to "Better Value; Better Business," the podcast that helps you optimize value across your organization. In today's fast-paced world, businesses must deliver quickly, but so can their competitors. We risk going down the wrong path without a way to turn back.
Instead of becoming efficient at the wrong things, let's prioritize doing the right things right the first time. This podcast explores how to maximize value in customer, employee, and stakeholder experiences. Gain insights into different scenarios and apply them to purchasing, sales, recruitment, team-building, customer retention, and audience perception management.
Join us as we share strategies for making the right choices and improving your business. Discover the secrets to better value and how they can transform your organization. Tune in to "Better Value; Better Business" and unlock success in less time.
Hosted on Acast. See acast.com/privacy for more information.
This week Alex talks about the customer journey and the problem of choice. How many touch points do you think your customers go through when they engage with your product or service? What emotions do they feel throughout this journey? What influences their decision making process? Can too many choices be a negative thing? For answers to all these questions and more, tune in and let Alex guide you as she breaks it all down and allows you to understand your customers journey in a way that will add value to your business.
KEY TAKEAWAYS
BEST MOMENTS
“People don’t take notice of things they aren’t looking for.”
“We presume higher price items are better quality.”
“We believe that products with good reviews are better quality, but what we’re really thinking is that we will enjoy that product to the same level as someone else.”
EPISODE RESOURCES
Alex’s Website: www.as-insights.com
Alex’s Instagram: www.instagram.com/alexvci
Alex’s Linkedin : www.linkedin.com/in/alexandrastacey
Alex’s email: info@as-insights.com
ABOUT THE HOST
Alexandra Stacey is fascinated about value and our perceptions of value. She undertook an MSC in Strategic Marketing and Customer Experience Management with the University of Buckingham’s Business School and her dissertation included how value is experienced. Her own life experience includes being a parent, marketer, teacher, project and events manager and musician. She is the founder of AS Insights. This is a business that helps organisations improve through uncovering their stakeholder’s experiences interpreting them through behavioural theories.
PODCAST DESCRIPTION
In today’s world businesses and organisations are able to deliver things much more quickly at the touch of a button than 15 years ago. And our competitors can too.
We are in danger of escalating journeys down the wrong track and be too far gone to retrieve them.
Wouldn’t it be so much better to do the right thing right first time instead of becoming very efficient at doing the wrong thing?
Well this is what this podcast is about. It is about optimising value in your customer or employee or stakeholder experience in different manifestations. You get to understand how we think and behave in different scenarios and can apply them to your own purchasing, sales, recruitment, team-building, customer retention and audience perception management.
Hosted on Acast. See acast.com/privacy for more information.