Everyone wants growth. Nobody talks about survival. In Episode 110, Joe and Jerry strip away the hustle buzzwords and get real about boundaries, the kind that keep your business, your team, and your sanity intact. From customers who expect the moon for the price of a paperclip, to the hard truth about firing clients, rewriting engagement letters, and protecting your people, this episode is a reminder that saying yes to everything is the fastest way to burn out. They break down why your “best” customers can quietly become your biggest liability, how systems exist to stop constant firefighting, and why consistency matters more than heroics. But they also talk about the other side of the coin: how standing your ground, even in a tense moment, can earn respect and turn a bad interaction into one of your most loyal, long-term customers. Along the way are stories every business owner will recognize: entitlement, unrealistic deadlines, corporate nonsense, and yes, even an unexpected mouse making a cameo to prove that chaos always shows up when your guard is down. If you don’t set boundaries, someone else will. And they won’t do it in your favor.