In this episode of Between Product and Partnerships, Cristina Flaschen speaks with Therese Stowell, VP of Product Launch at Anaplan, about what it takes to design scalable, repeatable product launch systems inside fast-moving SaaS organizations. Therese shares her nonlinear career journey, from Microsoft engineer, to artist, to product leader, and how that diverse background shaped her systems-driven, people-centric approach to orchestrating product launches across a complex enterprise. A Sys...
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In this episode of Between Product and Partnerships, Cristina Flaschen speaks with Therese Stowell, VP of Product Launch at Anaplan, about what it takes to design scalable, repeatable product launch systems inside fast-moving SaaS organizations. Therese shares her nonlinear career journey, from Microsoft engineer, to artist, to product leader, and how that diverse background shaped her systems-driven, people-centric approach to orchestrating product launches across a complex enterprise. A Sys...
Creating a High-Impact Integration Strategy for 2025
Between Product and Partnerships
39 minutes
9 months ago
Creating a High-Impact Integration Strategy for 2025
As SaaS companies navigate 2025, building integration strategies that drive growth, retain customers, and adapt to evolving partner ecosystems is essential. In this conversation, we spoke with Product Managers and Technology Partnerships Leaders at Justuno, Triple Whale, and Gorgias who’ve successfully tackled integration challenges. Our panelists share: - Why a robust integration strategy important in 2025 including trends to look out for - Frameworks for prioritizing integrations that del...
Between Product and Partnerships
In this episode of Between Product and Partnerships, Cristina Flaschen speaks with Therese Stowell, VP of Product Launch at Anaplan, about what it takes to design scalable, repeatable product launch systems inside fast-moving SaaS organizations. Therese shares her nonlinear career journey, from Microsoft engineer, to artist, to product leader, and how that diverse background shaped her systems-driven, people-centric approach to orchestrating product launches across a complex enterprise. A Sys...
