In this game-changing episode of Between Two Coaches, Norbert Orlewicz sits down with Brendon Hansford—international choreographer turned breathwork entrepreneur—to unpack how he built a global wellness brand in under a year. After two decades in the high-pressure world of dance and direction, Brendon made a bold pivot. What started as a side passion project turned into IMD Breathwork—a science-backed, trauma-informed modality now expanding across the globe with certified instructors and viral client results. 🔥 Whether you're pivoting your niche or scaling your coaching practice, this episode reveals: Why “woo woo” doesn’t sell—and how Brendon branded breathwork with science, not spirituality The critical mistake most coaches make when launching new modalities How trauma and transformation became his most powerful marketing strategy The content and client experience strategy fueling IMD’s explosive growth Why one client said, “My wife says I’m a nice person now—so I have to come back.” 💡 If you’re a purpose-driven coach looking to grow your business with real transformation—not gimmicks—you’ll want to hear this. 🎧 Listen now to discover how healing and entrepreneurship can go hand in hand.