In this powerful episode of Between Two Coaches, Norbert Orlewicz sits down with Dr. Danny Brassell, international speaker, bestselling author, and co-founder of The WellCrafted Story Workshop™, to unpack the real reason most coaches struggle to turn their expertise into clients: they don’t know how to speak in a way that actually converts.   Most coaches think speaking is about performance, polish, or perfectly delivered keynote moments. But Danny reveals a deeper truth: speaking is one of the fastest, highest-ROI client acquisition strategies available when you understand how to connect. And connection, not tactics, is the real conversion multiplier.   Drawing from more than 3,500 stages and over a decade coaching entrepreneurs, executives, and high-level leaders, Danny breaks down his signature 5 C’s of a high-impact presentation and shows how small adjustments in your messaging can instantly double or even triple your results.   🔥 Whether you're speaking on physical stages, hosting webinars, creating content, or recording short-form video, this episode will help you:   Understand why connection converts more sales than “closing” Use stories with intention, not manipulation, to move people to action Avoid the number one mistake most speakers make (multiple CTAs) Craft presentations that consistently lead to booked calls and new clients Communicate in simple, relatable language your audience actually hears Shift from thought leader to results leader and why that matters now more than ever Build your authority without bragging and without faking confidence Apply speaking principles to every part of your marketing funnel   This is not business-as-usual speaking advice. This is the deeper psychology behind why audiences trust, buy, and follow the people who lead with authenticity, simplicity, and story.   🎧 If you want to attract more clients, simplify your messaging, and create presentations that truly convert, this is an episode you’ll want to revisit again and again.