This week Jonny catches up with Jessie van Breugel, a Personal Branding Strategist who's originally from the Netherlands, but is currently digital nomadding his way around the coast of Costa Rica. He's got a wealth of knowledge on the topic of personal branding and provides us with a free crash course on the topic, highlighting ways to up your game and above all, your digital brand.
In this episode, we discuss:
- Becoming a digital nomad and the challenges of working abroad
- A crash course in personal branding – understanding yourself and how you think and act, before helping others
- Having the mindset of putting yourself out there and solving a problem for your audience
- Taking on the mentality of being the person you needed 6 months ago and how that can really propel your brand
- Certain outcomes achieved for certain content
- Building fans vs. building followers
- Quality > quantity
- How your attitude towards social media can make ALL the difference
- Creating awareness around the fact that social media may only highlight the best of each individual, rather than good’s and the bad’s
- Reinforcing once again that it’s all about the problem you’re trying to solve
- The value of energy when posting on social media.
