Show Notes:
In this episode of the Beyond Beauty Podcast, guest Ameann DeJohn explores how artificial intelligence is transforming the beauty industry. She discusses the rise of personalized skincare, the influence of social media on consumer education, and how AI can help individuals select products tailored to their unique skin needs and makeup shades. Ameann also highlights the importance of creativity and education as AI shapes future beauty marketing. The conversation offers insights into how technology and artistry can work together to enhance the beauty experience for consumers and brands alike.
About Ameann:
With over 20 years of experience in the beauty industry, Ameann is a skincare entrepreneur and leader who combines her passion for product development, marketing, and brand building with her expertise in esthetics and education. She is the Managing Member of Media Lab Science, a company that provides innovative solutions for digital media and e-commerce platforms, as well as the CEO and Co-Founder of Clarisma Beauty, a natural enzyme-based skincare collection that launched exclusively at ULTA in 2020.
Ameann is also the Founder of Ameann Beauty, a consultancy that specializes in implementing brand strategies, designing packaging concepts, conducting consumer perception studies, and enhancing shelf appeal for new product introductions. She has spearheaded various projects for many brands, ranging from profit and loss constructions to formula evaluation to warehousing and fulfillment. Ameann has been featured at national personal care conferences and beauty industry events, held training seminars, and appeared on major television networks as a guest speaker, podcast guest, and early stage advisor.
Time Stamps:
Ameann DeJohn's Career Journey (00:01:28)
Ameann shares her background, from early interest in beauty to product development and working as an esthetician.
Personalization in Skincare (00:03:00)
Discussion on the evolution of personalized skincare, the role of estheticians, and how technology and AI are changing personalization.
Impact of Social Media on Beauty (00:05:03)
How social media and influencers have increased product awareness, consumer education, and the spread of both accurate and inaccurate information.
Consumer Education & Clinical Testing (00:07:07)
The importance of clinical testing, consumer research, and how educated consumers are making more informed choices.
Simplification Trend in Skincare (00:10:19)
Shift from complex, multi-step routines to simplified skincare, and how AI can help match people with the right products.
AI in Skincare & Color Analysis (00:11:24)
How AI can analyze skin and color, provide tailored recommendations, and simplify product selection for consumers.
Custom Blending & Inclusivity in Makeup (00:19:20)
Ameann's experience with custom blend makeup and early inclusive brands, and the importance of matching all facial colors.
AI in Clinical Testing & Consumer Matching (00:21:07)
Potential for AI to innovate clinical testing, recruit diverse participants, and personalize product recommendations.
AI in Advertising & Content Creation (00:23:39)
How AI could reduce waste in advertising, improve A/B testing, and help small brands compete more effectively.
Storytelling, Testing, and Social Commerce (00:27:53)
Combining storytelling, clinical testing, and AI-driven matching to create engaging, effective beauty campaigns.
Ameann's Beauty Must-Haves (00:31:32)
Ameann shares her essential beauty products and tools, including microcurrent devices, growth factors, and collagen.
Contact Information & Closing (00:34:43)
Where to find Ameann online, final thanks, and episode wrap-up.
This podcast is produced by Dillie: a content innovation partner leveraging AI to bring beauty and personal care brands into the future of marketing.
https://dillie.com/