The UK-Africa boxing experiment has been a disaster. It smells of colonialism, or at bet, a cynical cash-grab without having to invest in UK fighters.
But, it points to the desperation these promoters have to make money at all costs, no matter how much damage it does to the brand.
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The UK-Africa boxing experiment has been a disaster. It smells of colonialism, or at bet, a cynical cash-grab without having to invest in UK fighters.
But, it points to the desperation these promoters have to make money at all costs, no matter how much damage it does to the brand.
BEYOND BOXING EP288 - ANTHONY JOSHUA HITS THE JAKEPOT
Beyond Boxing
34 minutes 5 seconds
3 weeks ago
BEYOND BOXING EP288 - ANTHONY JOSHUA HITS THE JAKEPOT
When it’s all said and done, moments like this Jake Paul v Anthony Joshua circus will be the moment Boxing lost it soul. For generations, we were able to tell the public that the sport was so hard you had to be a specialist in this thing we called Boxing. We told people it took years of mastery. It took a very tough human being. It took a very special individual to be able to compete in Boxing and I think in the space of seven years the influencer community is showing us that actually it doesn’t.
Boxing is not that special and once Boxing lost that tag of being special, the commercial opportunity started to filter away because it just became a murky corrupt sport where people seem to want to launder money in and out of the sport…and now we’re here.
Beyond Boxing
The UK-Africa boxing experiment has been a disaster. It smells of colonialism, or at bet, a cynical cash-grab without having to invest in UK fighters.
But, it points to the desperation these promoters have to make money at all costs, no matter how much damage it does to the brand.
