In this powerful episode of Beyond Business, I sit down with personal branding coach and mindset mentor Kian Richards for a deep dive into the psychology of success, fear, discipline and purpose.

From escaping the 9–5, to stepping out of your comfort zone, to finding your true “why,” this episode breaks down the real internal battles entrepreneurs face when chasing big goals — and how to overcome them.

Kian shares raw stories from his upbringing, the mindset shift that changed his life, and the frameworks he uses to coach young founders into becoming leaders of both their business and themselves.

If you struggle with self-image, discipline, fear of failure, overwhelm, or inconsistency — this conversation might genuinely change the trajectory of your life.