In this episode, I sit down with Andy Burden, Executive & Artistic Director of the legendary Natural Theatre Company — one of the world’s oldest interactive theatre companies, founded in 1970.

I came into this conversation knowing nothing about the theatre world… and left with an entirely new level of respect for the craft, the business model, and the leadership behind it.

We talk about:

• How Andy saved a 50-year-old organisation after losing all Arts Council funding
• Why everything they do — heritage shows, immersive experiences, school workshops, corporate training — is the same core skill wrapped differently
• What actually makes theatre impactful (it’s not the metrics you think)
• Why change feels exciting and terrifying at the same time
• The biggest misconception about working in the arts
• What corporate teams learn from immersive theatre without even realising it
• How they measure success through resonance, emotion & repeat clients — not vanity numbers
• And the surprising challenges of leading a creative organisation through crises, reviews, and reinvention

This one is full of insights on leadership, value, decision-making, and human communication — all told through the lens of someone who has rebuilt a historic organisation while preserving its DNA.

If you work with people, lead teams, or simply enjoy hearing how niche industries survive and evolve… you’ll love this episode.