Electrifying a luxury mountain hotel sounds straightforward—until guest expectations, site constraints, and rural utility capacity collide. In this episode, RTM Principal Eric Rubottom joins host Catherine Jelinek to cut through the buzz and talk about what actually works. We unpack why efficiency still comes first, how early commitment and an integrated team keep costs in check, and where brand standards need thoughtful tweaks to protect the five-star experience. From snowmelt and spa loads to the limits of rooftop PV in snow country, this is a candid look at designing fully electric—or electric-ready—hotels with eyes wide open.