In this episode of Beyond Innovation, Justin Sirotin, Founder & CEO of OCTO, and Lynn Rakowsky, Director of Strategy, discuss getting out of your own way through thoughtful examination and connection of three core elements to your success - your strategic narrative, product, and activations.
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In this episode of Beyond Innovation, Justin Sirotin, Founder & CEO of OCTO, and Lynn Rakowsky, Director of Strategy, discuss getting out of your own way through thoughtful examination and connection of three core elements to your success - your strategic narrative, product, and activations.
Navigating the MedTech Valley of Death with Aidan Petrie
Beyond Innovation
48 minutes
3 years ago
Navigating the MedTech Valley of Death with Aidan Petrie
Join host, Justin Sirotin and Aidan Petrie, Founding Partner of NEMIC (New England Medical Innovation Center) as they discuss navigating the Valley of Death in MedTech, the value of customer-led innovation and the changing landscape of software as a medical device. Aidan is best described as a lifelong Innovation Advocate. Aidan’s passion for innovation and design has brought hundreds of products to market that range from drug compliance aids to wearable therapeutics, home monitoring products...
Beyond Innovation
In this episode of Beyond Innovation, Justin Sirotin, Founder & CEO of OCTO, and Lynn Rakowsky, Director of Strategy, discuss getting out of your own way through thoughtful examination and connection of three core elements to your success - your strategic narrative, product, and activations.
