What really drives revenue? How can you improve your sales, no matter what industry you're in? That's what we cover in this episode with our guest, Doug C. Brown, the CEO of CEO Sales Strategies.

In this episode, we discuss:

• The common sales problem that most companies experience - unpredictable revenue - and how to solve this.

• How to overcome the idea of sales as an undesirable profession and why we should change our perspective.

• The importance of understanding the business of client acquisition, rather than simply considering your product or service deliverables.

• The key ingredients for creating a predictable and scalable sales system.

• What top performers do differently from the rest of us.

• When to put together a sales team for your organization.

• The importance of measuring the metrics.

• The importance of perspective in sales - looking from the outside in vs. inside out.

  
  

Rapid-fire recommendations

• Book: The Laws of Success by Napoleon Hill

• Piece of advice: When you improve yourself, you improve your business.

• Key takeaways: 

• 1. No matter where you are, start today, take a little step forward, and keep stepping forward. It will likely take you 3 times longer and cost you 3 times more than you expect. Just keeping going!
  2. Ask yourself what is within your control and take action on that today.
  3. All the failures you’ve experienced are building blocks for the rest of the way.
  4. Don’t let anybody talk you out of what you really want to do.