S5 Ep 7 | From Tocantins to Unilever CMO: Tati Lindenberg on How Dirt Is Good Is Driving Social Change.

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Beyond Marketing - The Podcast.

MG Empower

66 episodes

1 week ago

We believe marketing isn’t just about brands, it’s about the people behind them. Beyond Marketing, The Podcast is a space to uncover their stories. The ones built on career pivots, lived challenges, bold bets, cultural roots, and moments of clarity. We bring together the voices shaping the future, marketers, creators, founders, and storytellers, to share the truths that don’t make the press releases. Unfiltered, human, real. Because in an industry obsessed with the next big trend, we pause to ask: Who’s really behind it all? And in that question, we reveal what truly goes #BeyondMarketing.

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S5 Ep 7 | From Tocantins to Unilever CMO: Tati Lindenberg on How Dirt Is Good Is Driving Social Change.

Beyond Marketing - The Podcast.

58 minutes 31 seconds

3 weeks ago

S5 Ep 7 | From Tocantins to Unilever CMO: Tati Lindenberg on How Dirt Is Good Is Driving Social Change.

In this episode of Beyond Marketing, The Podcast, our host Maira Genovese, Founder and CEO of MG Empower, welcomes Tati Lindenberg, newly appointed CMO of Home Care at Unilever, and one of the most powerful voices in purpose-driven brand leadership today.

Tati reflects on her incredible journey from a small town in Tocantins, Brazil, to steering global narratives that reshape culture through marketing. We dive deep into her transformative work on Dirt Is Good, including the multi-award-winning “Every Stain Should Be Part of the Game” campaign, while also exploring the mindset, resilience, and cultural intelligence that define her leadership across Unilever’s broader Home Care portfolio.

From embracing the paradox between profit and purpose to raising the bar on what everyday products can stand for, this is a masterclass in marketing that moves people and society forward.