AI tools like ChatGPT, Perplexity, and Copilot are quickly becoming the new search engines — and they’re already shaping how customers discover brands, choose vendors, and make buying decisions. The question is no longer “Should my company care about AI?” but rather: “What can I do so these AI systems actually recommend my business?”
In this episode, we break down the key factors that influence how AI tools evaluate, rank, and suggest companies. You’ll learn:
How AI gathers data about your brand — and why traditional SEO is no longer enough.
The surprising role of social media presence in how AI categorizes and surfaces businesses.
Why being active across multiple platforms dramatically increases your “AI discoverability.”
How to structure your content so AI models understand who you are, what you do, and why you’re trustworthy.
The importance of consistency, clarity, and expertise signals — and how they influence AI recommendation engines.
What companies that already get recommended frequently have in common (and how you can replicate it).
Small optimizations you can implement right now to improve your visibility inside AI tools.
Whether you run a small business or a fast-growing brand, understanding how AI “sees” your company is becoming as important as understanding Google a decade ago.
If you want your company to stand out, be recommended more often, and attract customers who are already highly intent-driven — this episode is your roadmap.