The "7 dates" principle in marketing refers to the concept that a potential customer needs an average of seven interactions with a brand before making a purchasing decision. These interactions can encompass various touchpoints such as advertisements, email messages, social media, webinars, or even personal sales conversations.

In this episode, we'll break down each step of the process, from the initial introduction to the final conversion, giving you actionable insights to apply in your own marketing efforts. Through real-world examples, we'll illustrate how this method has proven successful in various industries.