Dive into the clandestine world of Google's search algorithm in this episode of "Beyond Marketing." Discover the intricate mechanics of the code that dictates the vast landscape of online content. What is Google's ultimate goal with its ever-evolving algorithm, and how does it determine the fate of every piece of content on the internet? We'll unravel the principles behind creating content that not only resonates with audiences but also aligns with the search giant's complex criteria. From understanding the core of how the algorithm functions to mastering the art of content that Google 'likes,' this episode is a treasure trove for anyone looking to navigate the enigmatic waters of SEO. Tune in to unlock the secrets of one of the most powerful digital gatekeepers of our time.