In this episode of the "Beyond Marketing" podcast, I had the pleasure of speaking with Sascha Fahrbach, a journalist and media personality, live from the European Parliament in Strasbourg.

We explored the importance of personal branding for politicians, highlighting how leaders like Estonia's former Prime Minister, Kaja Kallas, and Hungary's Viktor Orbán leverage media to shape their public image.

Sascha provided valuable insights into the evolving world of political communication, from the power of social media to the balance between authenticity and professionalism.

Whether you're in politics or business, this episode sheds light on how personal branding is key to standing out and achieving success.