Beyond ROAS - Insights From the Ecommerce Trenches
Terry Whalen, Founder of Sum Digital
6 episodes
1 week ago
Terry sits down with Garret Akerson, co-founder and former CEO of Kindred Bravely, to unpack how a single nursing-friendly product (2015) scaled to a PE-backed brand—and the hard lessons along the way. They cover today’s “cautiously optimistic” e-comm climate, cashflow-first operating, a no-resume group interview hiring model, and proving CTV with geo holdouts.
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Terry sits down with Garret Akerson, co-founder and former CEO of Kindred Bravely, to unpack how a single nursing-friendly product (2015) scaled to a PE-backed brand—and the hard lessons along the way. They cover today’s “cautiously optimistic” e-comm climate, cashflow-first operating, a no-resume group interview hiring model, and proving CTV with geo holdouts.
Get Better Performance from Google Ads with Standard Campaigns
Beyond ROAS - Insights From the Ecommerce Trenches
10 minutes
4 months ago
Get Better Performance from Google Ads with Standard Campaigns
Google is evil to advertisers. But there's a way to gain transparency, control, and better performance from Google Ads. I'm here to lead the way.
Beyond ROAS - Insights From the Ecommerce Trenches
Terry sits down with Garret Akerson, co-founder and former CEO of Kindred Bravely, to unpack how a single nursing-friendly product (2015) scaled to a PE-backed brand—and the hard lessons along the way. They cover today’s “cautiously optimistic” e-comm climate, cashflow-first operating, a no-resume group interview hiring model, and proving CTV with geo holdouts.
