In this episode of Beyond The Back Four, host Sam Homewood is joined by Graeme Bailey and special guest Alan Myers — former Sky Sports News journalist and Everton head of communications — to explore how football journalism has changed in the age of social media, influencers, and instant news.

Alan lifts the lid on how the press worked in the 90s, why football clubs lost control of the story, and how figures have built an empire on speculation. From press rooms and PR to player power and social platforms, this is an honest look at how modern football media really works.

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