Crypto Media Has Become a Race To The Bottom with Mitchell Moos

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Beyond The Beat

28 episodes

1 week ago

Telling the stories of the people covering crypto

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Telling the stories of the people covering crypto

News

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Crypto Media Has Become a Race To The Bottom with Mitchell Moos

Beyond The Beat

52 minutes 18 seconds

1 year ago

Crypto Media Has Become a Race To The Bottom with Mitchell Moos

In episode #17, Pedro Solimano interviews Mitchell Moos, former CEO of Crypto Briefing. They discuss the challenges of crypto journalism, including the commodification of news, the role of AI, and the importance of traffic analytics.

Mitchell highlights the economic struggles of investigative journalism, the lack of brand loyalty, and the career shifts journalists make—often to PR—due to financial pressures. They also explore how AI is reshaping the industry, the decline of print, and the need for new journalists to become subject matter experts.

Are you ready?

Takeaways:

- Crypto media operates more like a commodity than a product.

- AI adoption in media can provide a competitive edge.

- Traffic analytics are crucial for successful news production.

- Investigative journalism faces significant economic challenges.

- Sustainable media models are hard to establish in crypto.

- Journalists often work out of passion rather than profit.

Episode chapters:

0:00 intro

0:55 The state of crypto media - Loyalty, Google search and AI

3:44 From firefighter to crypto journalist

7:10 Why I loved covering crypto mining news

8:42 Is Bitmain a threat to the mining industry?

11:25 Traffic is king

13:06 Monetizing in-depth investigations

16:46 Legal repercussions of reporting news

17:50 Becoming the CEO of Crypto Briefing

23:56 Accuracy vs speed in reporting

25: 38 Social media is changing the news landscape

27:24 Financials of media outlets

30:44 Media outlets need to adapt to social media platforms

33:16 Tips for the newcomer journalist and content creator

37:52 Skills of a media outlet CEO

40:02 AI will disrupt written content - Risks and threats

48:48 Book recommendations

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