Stop treating your story like it belongs on the About Us page.
Morgan Smith used his business narrative to build a decision-making engine—one that filters clients, aligns his team, and kills the chaos of gut-instinct leadership.
In this episode, Pulitzer Prize-winning journalist Dan Grech and JobTread Implementation Partner of the Year Morgan Smith break down how a clarified story becomes the operating system behind a scaling company.
The Brutal Truth:❌ "Vision is soft stuff" → ✅ Vision—when clarified—runs every decision❌ "Story is for marketing" → ✅ Story is the strategic filter for hiring, firing, and client selection❌ "Values belong on a poster" → ✅ Values are behaviors—or they're nothing
What You'll Discover:[00:00] - Why most builders undervalue their story as a growth asset[08:42] - The "No BS" filter: How Morgan said no to a major client—and strengthened his most important relationship[18:15] - Purpose + Profit: Why one collapses without the other[26:18] - The "Working With Morgan" Guide: Documenting your style as a strategic filter[34:47] - Values as behaviors: How "Family First" became an actual decision-making tool[45:22] - "Flying a plane with seats": The before/after of getting clear on your story
Profit Accelerators:📘 Dan's Book (Pre-Order): "Your Business Is Your Story" — https://thestorydrivenbusiness.com📋 Smith & Co. Resources — https://smithandco.ltd🎯 Find YOUR #1 Bottleneck in 7 Minutes — https://www.gofirstconsulting.com🔔 Subscribe for more: [YouTube Channel Link]