Why brands fail at innovation (and how to fix it) | Bella Noakes, Innovation Director at Publicis Media

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Beyond the Brand - the Sampl podcast

Matt Huntly and Adam Wright

14 episodes

2 weeks ago

Beyond the Brand takes you inside the minds of today’s top marketing leaders to uncover the strategies, insights, and challenges shaping the future of brands. Hosted by Sampl's Matt Huntly and Adam Wright, each episode features candid conversations with experts across retail, media, e-commerce, and consumer goods. From digital transformation to first-party data and retail media to product innovation, we explore what’s really driving success in modern marketing. Brought to you by Sampl (Sampltech.com) - precision product sampling that puts your product in the hands of real buyers.

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All content for Beyond the Brand - the Sampl podcast is the property of Matt Huntly and Adam Wright and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Why brands fail at innovation (and how to fix it) | Bella Noakes, Innovation Director at Publicis Media

Beyond the Brand - the Sampl podcast

36 minutes 59 seconds

6 months ago

Why brands fail at innovation (and how to fix it) | Bella Noakes, Innovation Director at Publicis Media

In this episode of Beyond the Brand, Adam Wright and Matt Huntly speak with Bella Noakes, innovation director at Next Tech Now, the specialist innovation arm of Publicis Media.

Bella shares how she helps bridge the gap between big brands and startup tech, delivering practical innovation that solves real brand problems. We talk audio, AI, dynamic creative, and what makes experimentation work.

Key takeaways
▶ Innovation needs purpose, not just buzz▶ Audio is becoming more personal and interactive▶ Dynamic creative helps brands reach the right people▶ Face-to-face time builds better partnerships▶ Test-and-learn can beat big campaigns when it’s done right

Why listen

▶ Hear how to scale innovation across large teams▶ Learn which media trends are getting real traction▶ Get advice on working with agencies and tech partners▶ Understand how to run experiments with impact

Links & resources
▶ Bella Noakes on LinkedIn▶ Next Tech Now

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