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Beyond the Brand
Cara Bendon
5 episodes
2 weeks ago
Beyond the Brand is the go-to podcast for ambitious founders who want to build well-loved and known consumer brands that stand out. Hosted by branding expert Cara Bendon, with 17 years’ experience, this podcast blends insightful solo episodes on brand strategy with inspiring interviews from successful entrepreneurs, revealing the role branding played in their success.
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Entrepreneurship
Business
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All content for Beyond the Brand is the property of Cara Bendon and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Beyond the Brand is the go-to podcast for ambitious founders who want to build well-loved and known consumer brands that stand out. Hosted by branding expert Cara Bendon, with 17 years’ experience, this podcast blends insightful solo episodes on brand strategy with inspiring interviews from successful entrepreneurs, revealing the role branding played in their success.
Show more...
Entrepreneurship
Business
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From Side Hustle to Cult Brand: How Glisten Cosmetics Found Its Glow
Beyond the Brand
40 minutes 1 second
1 month ago
From Side Hustle to Cult Brand: How Glisten Cosmetics Found Its Glow

In this inspiring episode, Natalie Chapple shares herjourney from being a secondary school teacher to founding Glisten Cosmetics, a seven-figure beauty empire. Discover how she turned a side hustle with just £200 into a thriving business with a team of 13 and a massive social media following.

Natalie discusses the challenges of rapid growth, theimportance of staying true to your creative vision, the role influencers played in her success and her strategies for weathering the challenges of business ownership.

This masterclass in entrepreneurship offers valuableinsights and inspiration for anyone looking to carve out their own path in business.

 

00:00 Introduction to Natalie Chapple and Glisten Cosmetics

01:07 Natalie's Journey from Teacher to Entrepreneur

03:23 Challenges and Growth in the Beauty Industry

04:53 Creative Vision and Product Design

08:30 Direct to Consumer Strategy

11:58 Work Boundaries & Life Priorities

17:05 Cult Products and How They Became Successful

22:02 Building a Brand and Community

25:25 The Role of Influencers in Glisten’s Growth

27:11 Business Expansion

36:43 Challenges and Resilience in Business

39:24 Exciting Future Plans for Glisten Cosmetics

Beyond the Brand
Beyond the Brand is the go-to podcast for ambitious founders who want to build well-loved and known consumer brands that stand out. Hosted by branding expert Cara Bendon, with 17 years’ experience, this podcast blends insightful solo episodes on brand strategy with inspiring interviews from successful entrepreneurs, revealing the role branding played in their success.