In this episode of Beyond the Brief, Chris Perkins interviews Brian Bullock, VP of Global Strategic Marketing at AVITA Medical. Brian shares his unconventional career journey, from his beginnings in Alaska to his roles in investment banking and aesthetics. He discusses the importance of execution in marketing, the dynamics of gender in the aesthetics industry, and the innovative approaches AVITA Medical is taking to improve patient care. The conversation highlights the significance of storytelling in medical marketing and the future directions for AVITA Medical's products and services.