In this episode, we break down a difficult truth: we don’t live in a circular economy — we live in an economy of waste.
Circularity sounds elegant, promising, even inevitable. But beneath the diagrams, the arrows and the soft language, the system still moves in one direction: from extraction to disposal.

I explore why most materials never return to the cycle, why recycling cannot keep up, and how the modern industrial model is designed to generate waste by default, not by accident.
This episode sets the foundation for everything that will follow — a clear, honest look at how our systems work, and why they struggle to change.

If you’re interested in sustainability, climate, business transformation or the future of materials, this is where the conversation begins.