In this episode of Beyond the Capital, part of our Women in Finance Collective mini-series, host Hilary Smith-Allen is joined by Kim Jenkins, Chief Operating Officer of fintech firm Afternoon, and Liz Basten, founder of Kiss My Brand, a marketing agency.

Together, they share their reflections on decades of working in fintech and financial services, tackling barriers and exploring how women can thrive at every stage of their careers. From building a personal brand to navigating career plateaus, from embracing AI to re-setting career purpose, this is a conversation packed with insight, honesty, and practical advice.

They discuss:

• The barriers women still face in fintech and financial services, from male-dominated cultures to hidden biases
• Why visibility is crucial for career progression and how to build it without feeling like you’re “showing off”
• Practical ways to create a personal brand that feels authentic and builds credibility
• The role of mentorship, both official and unofficial, in overcoming isolation and accelerating growth
• Rethinking career trajectories: pivoting, resetting purpose, and tackling mid-career “stuck” moments
• How AI is reshaping roles in finance and why it could create new opportunities for women
• The importance of community, like the Women in Finance Collective, in building confidence and support networks

Chapters:

00:00 Introduction to Women in Finance

02:27 Barriers in the Workplace

06:31 Building a Personal Brand

09:17 The Importance of Mentorship

12:40 Navigating Career Progression

15:47 The Impact of AI on Careers

19:09 Finding Purpose and Skills for the Future

Resources:

To find out more about SuperTech click here.

To find out more about the Women in Finance Collective click here.

To find out more about Afternoon click here.

To find out more about Kiss My Brand click here.

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