This episode features an in-depth conversation with business advisor and author Jason Hendren about his extraordinary exit journey. Jason shares the raw, real-life experiences behind his book, detailing how he scaled his energy-efficient lighting company, ILP, from a small venture to a highly valuable asset.
The discussion covers:
The initial risk of buying out his original partners using personal assets in 2009.
The power of partnering with private equity, which provided capital, operational expertise (continuous improvement), and mentorship that accelerated his company's growth far beyond what he could have achieved alone.
The crucial difference between being an "add-on" versus a "platform" investment in the eyes of PE.
The financial nuances of "taking multiple bites of the apple"โselling the company twice to different PE firms for increasing valuations.
His biggest regrets and lessons learned, including wishing he had better utilized leverage (debt) to maximize his personal proceeds in the second sale.
Timestamps
00:09,"Introduction: Host Vince Perri introduces Jason Hendren and his influential book, Things I Wish I Knew Before I Sold to Private Equity."
03:22,Company Origin: Jason details his background in manufacturing and starting the energy-efficient lighting business.
05:12,First Buyout (Recapitalization): Jason explains the decision and risk of buying out his original partners in 2008/2009 using personal assets.
09:03,Value of Mentorship: How his advisor helped structure the complex debt financing for the initial buyout.
19:58,First Big Lesson: Jason's regret about being too debt-averse and not using money to invest in growth earlier.
25:27,The Growth: Company grew from $7M in sales (2008) to almost triple that by 2012.
28:08,First PE Approach: The phone starts ringing with investment bankers and PE groups.
30:45,Add-on vs. Platform: Jason learns the crucial difference after the first PE prospect backs out.
34:37,The First PE Deal Closes (2012): The anti-climactic nature of the closing process.
43:03,Life with Private Equity: Jason describes the relationship and the deep operational resources and mentorship provided by the PE firm.
46:17,"""Winning is Fun"": Jason reflects on how the PE partnership accelerated growth (quadrupled EBITDA) through strategic investment and continuous improvement."
53:19,Deciding to Stay: The conversation about whether Jason would stay on as CEO for the second sale.
56:51,"The Equity Structure: Explanation of how the reinvestment and multiple ""bites of the apple"" (multiple exits) work financially."
59:46,The Final Exit: Jason discusses stepping away from the company after the second PE deal.
01:03:16,Final Lesson: Jason's biggest takeaway: wishing he had used more leverage in the first PE deal to maximize the proceeds in the second.
01:04:11,Current Practice: Jason highlights his current role as an exit advisor at Hendren Business Advisors.
Thank you for being a vital part of our channel๐งก
==========================
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TAGS:
#BeyondTheClaim #VincePerri #Entrepreneurship #BusinessGrowth #Leadership #SalesStrategy #MarketingTips #BusinessPodcast #ContractorBusiness #PublicAdjuster #RoofingBusiness #ScalingYourBusiness #ExitStrategy #BusinessMindset #EntrepreneurLife #ServiceBasedBusiness #BusinessOwner #SmallBusinessGrowth #BusinessSuccess #EntrepreneurMotivation
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This episode features an in-depth conversation with business advisor and author Jason Hendren about his extraordinary exit journey. Jason shares the raw, real-life experiences behind his book, detailing how he scaled his energy-efficient lighting company, ILP, from a small venture to a highly valuable asset.
The discussion covers:
The initial risk of buying out his original partners using personal assets in 2009.
The power of partnering with private equity, which provided capital, operational expertise (continuous improvement), and mentorship that accelerated his company's growth far beyond what he could have achieved alone.
The crucial difference between being an "add-on" versus a "platform" investment in the eyes of PE.
The financial nuances of "taking multiple bites of the apple"โselling the company twice to different PE firms for increasing valuations.
His biggest regrets and lessons learned, including wishing he had better utilized leverage (debt) to maximize his personal proceeds in the second sale.
Timestamps
00:09,"Introduction: Host Vince Perri introduces Jason Hendren and his influential book, Things I Wish I Knew Before I Sold to Private Equity."
03:22,Company Origin: Jason details his background in manufacturing and starting the energy-efficient lighting business.
05:12,First Buyout (Recapitalization): Jason explains the decision and risk of buying out his original partners in 2008/2009 using personal assets.
09:03,Value of Mentorship: How his advisor helped structure the complex debt financing for the initial buyout.
19:58,First Big Lesson: Jason's regret about being too debt-averse and not using money to invest in growth earlier.
25:27,The Growth: Company grew from $7M in sales (2008) to almost triple that by 2012.
28:08,First PE Approach: The phone starts ringing with investment bankers and PE groups.
30:45,Add-on vs. Platform: Jason learns the crucial difference after the first PE prospect backs out.
34:37,The First PE Deal Closes (2012): The anti-climactic nature of the closing process.
43:03,Life with Private Equity: Jason describes the relationship and the deep operational resources and mentorship provided by the PE firm.
46:17,"""Winning is Fun"": Jason reflects on how the PE partnership accelerated growth (quadrupled EBITDA) through strategic investment and continuous improvement."
53:19,Deciding to Stay: The conversation about whether Jason would stay on as CEO for the second sale.
56:51,"The Equity Structure: Explanation of how the reinvestment and multiple ""bites of the apple"" (multiple exits) work financially."
59:46,The Final Exit: Jason discusses stepping away from the company after the second PE deal.
01:03:16,Final Lesson: Jason's biggest takeaway: wishing he had used more leverage in the first PE deal to maximize the proceeds in the second.
01:04:11,Current Practice: Jason highlights his current role as an exit advisor at Hendren Business Advisors.
Thank you for being a vital part of our channel๐งก
==========================
๐ฃ You can find all our exclusive channels, freebies and offers here:
https://vinceperri.com/links-channel
SOCIAL MEDIA:
https://www.facebook.com/VincePerri/
https://www.linkedin.com/in/vinceperriofficial/
https://www.instagram.com/vinceperriofficial/
https://www.tiktok.com/@vinceperriofficial?lang=en
===========================
๐ Spotify: https://spoti.fi/38621Yz
๐ Google Podcasts: https://bit.ly/GooglePodcastCCS
๐ Apple Podcasts: https://apple.co/3sbjPIs
TAGS:
#BeyondTheClaim #VincePerri #Entrepreneurship #BusinessGrowth #Leadership #SalesStrategy #MarketingTips #BusinessPodcast #ContractorBusiness #PublicAdjuster #RoofingBusiness #ScalingYourBusiness #ExitStrategy #BusinessMindset #EntrepreneurLife #ServiceBasedBusiness #BusinessOwner #SmallBusinessGrowth #BusinessSuccess #EntrepreneurMotivation
Why Real Connection Still Matters Today - Brady Lowe
Beyond The Claim with Vince Perri
1 hour 2 minutes 49 seconds
3 months ago
Why Real Connection Still Matters Today - Brady Lowe
Restaurant margins are razor thin, often just 3 to 4 percent. In this episode, Brady Lowe of Taste Network reveals why most restaurants fail, how to design unforgettable customer experiences, and how AI in hospitality must evolve without losing human connection.
Brady has spent more than 20 years building a 20 city culinary empire, paying over 1.2 million dollars directly to farmers, and helping brands like Formula 1 and luxury hotels create events that guests never forget. From experiential marketing to relationship equity, he shares insights every business owner can apply to scale smarter, strengthen client loyalty, and turn passion into predictable profits.
If you are a restaurant owner, entrepreneur, or small business leader, this conversation is packed with lessons on restaurant profitability, customer experience design, and integrating AI in ways that enhance connection instead of replacing it.
๐ฅ What you will learn in this episode:
โข Why most restaurants fail and the truth about 3โ4 percent net restaurant margins
โข How to build experiences that customers remember forever
โข The power of storytelling in business growth
โข Bradyโs 3 Question AI Reflection Ritual for teams
โข How to balance passion, predictability, and profits
๐ฅ Guest: Brady Lowe, Founder of Taste Network
Website: https://tastenetwork.com/
Instagram: https://instagram.com/bradylowe75
Twitter X: https://x.com/tastenetwork
YouTube: https://www.youtube.com/@taste-network
๐ This episode is sponsored by The Farber Law Firm. Visit Farber at https://bit.ly/thefarberlawfirm
Chapters
00:00:00 Why real connection still matters in the age of AI
00:06:23 Why most restaurants fail and the truth about margins
00:16:18 How to design unforgettable customer experiences
00:34:40 What is relationship equity and why it drives loyalty
00:39:28 How AI in hospitality can help without replacing people
00:54:03 Passion, predictability, and the path to profits
๐Download our FREE Public Adjuster guide, become your own boss, and start strong in the industry!
https://www.commercialclaimsadvocate.com/free-insurance-claims-career-guide/
Thank you for being a vital part our Show ๐งก
==========================
๐ฃ You can find all our exclusive channels, freebies and offers here:
https://vinceperri.com/links-channel
===========================
Make sure you check out our new Public Adjuster Handbook and Course
๐ Public Adjuster Handbook - https://offers.commercialclaimsadvocate.com/handbook
๐จโ๐ป Elite Claims 101 Course
https://offers.commercialclaimsadvocate.com/claims-101
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https://www.linkedin.com/in/vinceperriofficial/
https://www.instagram.com/vinceperriofficial/
https://www.tiktok.com/@vinceperriofficial?lang=en
===========================
๐ฏ Do NOT forget to check our website! https://www.commercialclaimsadvocate.com/
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๐ด Are you a homeowner? Looking for help with your insurance? Visit us at Elite Resolutions - Responsible Public Adjusters:
https://eliteresolutions.com/about-us/
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๐ Spotify: https://spoti.fi/38621Yz
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๐ Apple Podcasts: https://apple.co/3sbjPIs
TAGS:#RestaurantMargins #CustomerExperience #AIinHospitality #SmallBusinessGrowth #BeyondTheClaim
Beyond The Claim with Vince Perri
This episode features an in-depth conversation with business advisor and author Jason Hendren about his extraordinary exit journey. Jason shares the raw, real-life experiences behind his book, detailing how he scaled his energy-efficient lighting company, ILP, from a small venture to a highly valuable asset.
The discussion covers:
The initial risk of buying out his original partners using personal assets in 2009.
The power of partnering with private equity, which provided capital, operational expertise (continuous improvement), and mentorship that accelerated his company's growth far beyond what he could have achieved alone.
The crucial difference between being an "add-on" versus a "platform" investment in the eyes of PE.
The financial nuances of "taking multiple bites of the apple"โselling the company twice to different PE firms for increasing valuations.
His biggest regrets and lessons learned, including wishing he had better utilized leverage (debt) to maximize his personal proceeds in the second sale.
Timestamps
00:09,"Introduction: Host Vince Perri introduces Jason Hendren and his influential book, Things I Wish I Knew Before I Sold to Private Equity."
03:22,Company Origin: Jason details his background in manufacturing and starting the energy-efficient lighting business.
05:12,First Buyout (Recapitalization): Jason explains the decision and risk of buying out his original partners in 2008/2009 using personal assets.
09:03,Value of Mentorship: How his advisor helped structure the complex debt financing for the initial buyout.
19:58,First Big Lesson: Jason's regret about being too debt-averse and not using money to invest in growth earlier.
25:27,The Growth: Company grew from $7M in sales (2008) to almost triple that by 2012.
28:08,First PE Approach: The phone starts ringing with investment bankers and PE groups.
30:45,Add-on vs. Platform: Jason learns the crucial difference after the first PE prospect backs out.
34:37,The First PE Deal Closes (2012): The anti-climactic nature of the closing process.
43:03,Life with Private Equity: Jason describes the relationship and the deep operational resources and mentorship provided by the PE firm.
46:17,"""Winning is Fun"": Jason reflects on how the PE partnership accelerated growth (quadrupled EBITDA) through strategic investment and continuous improvement."
53:19,Deciding to Stay: The conversation about whether Jason would stay on as CEO for the second sale.
56:51,"The Equity Structure: Explanation of how the reinvestment and multiple ""bites of the apple"" (multiple exits) work financially."
59:46,The Final Exit: Jason discusses stepping away from the company after the second PE deal.
01:03:16,Final Lesson: Jason's biggest takeaway: wishing he had used more leverage in the first PE deal to maximize the proceeds in the second.
01:04:11,Current Practice: Jason highlights his current role as an exit advisor at Hendren Business Advisors.
Thank you for being a vital part of our channel๐งก
==========================
๐ฃ You can find all our exclusive channels, freebies and offers here:
https://vinceperri.com/links-channel
SOCIAL MEDIA:
https://www.facebook.com/VincePerri/
https://www.linkedin.com/in/vinceperriofficial/
https://www.instagram.com/vinceperriofficial/
https://www.tiktok.com/@vinceperriofficial?lang=en
===========================
๐ Spotify: https://spoti.fi/38621Yz
๐ Google Podcasts: https://bit.ly/GooglePodcastCCS
๐ Apple Podcasts: https://apple.co/3sbjPIs
TAGS:
#BeyondTheClaim #VincePerri #Entrepreneurship #BusinessGrowth #Leadership #SalesStrategy #MarketingTips #BusinessPodcast #ContractorBusiness #PublicAdjuster #RoofingBusiness #ScalingYourBusiness #ExitStrategy #BusinessMindset #EntrepreneurLife #ServiceBasedBusiness #BusinessOwner #SmallBusinessGrowth #BusinessSuccess #EntrepreneurMotivation