Podcast Show Notes

Grab Your Copy of the Playbook at:
👉 www.caleblesa.com/playbook-v1

If you would like help with your sales, watch this quick video:
👉 https://caleblesa.com/playbook-vsl

In today’s episode, I am coming in with a hot take that needed to be said.

The sales training industry has become a circus of new mechanisms, secret frameworks, and revolutionary angles. One of my clients recently got caught in it, so this episode is your reminder of what actually matters.

Inside the episode, I break down:

You will hear a clear distinction between what is genuinely required to become an elite communicator and what is simply shiny marketing that sells courses. Most so called new ideas are just old fundamentals wrapped in new language.

We talk about:

• What linguistic primes actually are

• Why they work

• Why they are not new at all

Softening language, structuring questions, reducing resistance. These are timeless techniques. What matters is how well you communicate, not what you label it.

A lot of the industry is pushing tactics like:

• Break their belief system

• Shift their identity

• Challenge their self concept

These might work in the biz opp world or with inexperienced buyers. They do not work on sophisticated buyers.
Sales is not about tricking someone. It is about clarity, connection, and helping someone make their own decision.

If you are not the Chad Alpha closer type, stop trying to sell like one.

This episode covers:

• Why pretending to be someone else kills trust

• How incongruence creates dissonance

• Why prospects ghost when you are out of alignment

• Why long-term, relationship-based selling is the sustainable path

I share the moment a mentor said to me:
“I see Darcy. I see Sharon. I see Joe. But I do not see you.”

This episode breaks down how to:

• Build your own sales philosophy

• Master one system before innovating

• Use the Core, Improve, Innovate model

• Step into the congruence and certainty that makes people buy

Most people do not need another course.
They need emotional consistency.

This episode explores questions like:

• What feeling am I avoiding

• What discomfort am I outsourcing to the next program

Chances are you already have enough skill. What you may be missing is the internal stability to be consistent.

This episode will bring you back to fundamentals and back to what actually works.

Grab Your Copy of the Playbook at:
👉 www.caleblesa.com/playbook-v1

If you would like help with your sales, watch this quick video:
👉 https://caleblesa.com/playbook-vsl

What Is Real vs What Is MarketingThe Truth About Linguistic PrimingWhy Objection Handling Tactics Are FailingWhy Authenticity Always WinsFinding Your Own Sales StyleThe Real Reason Most Reps StruggleIf You Are Feeling Lost In a Sea of Tactics