Best of 2025 2: Gregory Vetter Gained Much After Losing His $300 Million Business

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Beyond the Crucible

Crucible Leadership

292 episodes

3 hours ago

You are more than your failures and setbacks. We share stories of leaders who have moved beyond life’s most difficult moments to lead lives of significance, and insights on how you can do the same. Hosted by Warwick Fairfax.

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Self-Improvement

Education

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Best of 2025 2: Gregory Vetter Gained Much After Losing His $300 Million Business

Beyond the Crucible

1 hour 4 minutes 44 seconds

5 days ago

Best of 2025 2: Gregory Vetter Gained Much After Losing His $300 Million Business

Best of 2025 2: Gregory Vetter Gained Much After Losing His $300 Million Business:
Gregory Vetter describes the shock and loss he felt over losing the $300 million dollar salad dressing business he and his brothers built using their mother's recipe.
They were forced to file for bankruptcy, he says, because of a legal battle with greedy and unscrupulous investors. He may have lost millions of dollars, but not his entrepreneurial spirit — going on to launch new businesses and help other entrepreneurs with a big idea do the same.
You'll want to pay special attention when he tells us the lesson his crucible taught him about the four things money can't buy.
To explore Beyond the Crucible resources, including our free Trials-to-Triumphs Self-Assessment, visit beyondthecrucible.com.
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