S2 Episode 9: SACHEU - How SACHEU Beauty Built Billion-Views Brand

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Beyond The Hashtag

TikTok Shop

29 episodes

2 weeks ago

Welcome to Beyond the Hashtag, the official TikTok Shop podcast! In this podcast, we dive deep into the stories, strategies, and growth behind brands and creators on TikTok Shop. We go beyond the surface-level trends to explore how content, commerce, and culture come together to drive TikTok Shop success. Join us as we go Beyond the Hashtag to unlock the secrets of thriving on the platform! Interested in joining TikTok Shop? You can register below: UK: https://bit.ly/tiktokshop-podcast-sellerregistration-uk Spain / France / Germany / Italy: https://bit.ly/tiktokshop-podcast-selleregistrati

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S2 Episode 9: SACHEU - How SACHEU Beauty Built Billion-Views Brand

Beyond The Hashtag

29 minutes 47 seconds

3 weeks ago

S2 Episode 9: SACHEU - How SACHEU Beauty Built Billion-Views Brand

What does it take to turn a viral product into a global beauty brand?

In this episode of Beyond the Hashtag, we’re joined by Sarah Cheung, Founder of Sacheu Beauty, the brand behind viral stainless steel gua sha tools and Lip Stay-N. With 4+ billion views on TikTok, Sacheu Beauty has become a standout example of how creators, community, and culture can drive real commercial impact.

Sarah breaks down her approach to building products for virality, capturing creator attention, and scaling a brand in the age of social commerce.