
What does it take to turn a viral product into a global beauty brand?
In this episode of Beyond the Hashtag, we’re joined by Sarah Cheung, Founder of Sacheu Beauty, the brand behind viral stainless steel gua sha tools and Lip Stay-N. With 4+ billion views on TikTok, Sacheu Beauty has become a standout example of how creators, community, and culture can drive real commercial impact.
Sarah breaks down her approach to building products for virality, capturing creator attention, and scaling a brand in the age of social commerce.