Beyond the Needle: The Aesthetics Business Podcast
Emily Ruse
40 episodes
2 weeks ago
In this episode, Emily is joined by Sara Cheeney, founder of Pure Perfection Clinic and one of the UK’s most in-demand business coaches for aesthetic practitioners. With over 15 years in aesthetics and a clinic that has stood the test of time since 2008, Sarah brings a rare combination of clinical credibility, commercial strategy and unapologetically honest insight. Since 2019, she has coached hundreds of clinic owners through pricing decisions, hiring, systems, marketing mistakes, device inv...
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In this episode, Emily is joined by Sara Cheeney, founder of Pure Perfection Clinic and one of the UK’s most in-demand business coaches for aesthetic practitioners. With over 15 years in aesthetics and a clinic that has stood the test of time since 2008, Sarah brings a rare combination of clinical credibility, commercial strategy and unapologetically honest insight. Since 2019, she has coached hundreds of clinic owners through pricing decisions, hiring, systems, marketing mistakes, device inv...
Aesthetics Testimonials Made Easy: Authentic Ways to Get More Social Proof
Beyond the Needle: The Aesthetics Business Podcast
40 minutes
1 month ago
Aesthetics Testimonials Made Easy: Authentic Ways to Get More Social Proof
In this weeks episode Emily tackles one of the biggest challenges aesthetic practitioners face and that is getting high-quality patient testimonials and on camera content without making patients feel exposed, judged, or uncomfortable. Unlike other industries, testimonials in aesthetics come with layers of privacy, vulnerability, identity, and stigma. Many patients love their results and will happily tell you privately but don’t want their face on Instagram or their treatments discussed public...
Beyond the Needle: The Aesthetics Business Podcast
In this episode, Emily is joined by Sara Cheeney, founder of Pure Perfection Clinic and one of the UK’s most in-demand business coaches for aesthetic practitioners. With over 15 years in aesthetics and a clinic that has stood the test of time since 2008, Sarah brings a rare combination of clinical credibility, commercial strategy and unapologetically honest insight. Since 2019, she has coached hundreds of clinic owners through pricing decisions, hiring, systems, marketing mistakes, device inv...
