Beyond the Needle: The Aesthetics Business Podcast
Emily Ruse
40 episodes
2 weeks ago
In this episode, Emily is joined by Sara Cheeney, founder of Pure Perfection Clinic and one of the UK’s most in-demand business coaches for aesthetic practitioners. With over 15 years in aesthetics and a clinic that has stood the test of time since 2008, Sarah brings a rare combination of clinical credibility, commercial strategy and unapologetically honest insight. Since 2019, she has coached hundreds of clinic owners through pricing decisions, hiring, systems, marketing mistakes, device inv...
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In this episode, Emily is joined by Sara Cheeney, founder of Pure Perfection Clinic and one of the UK’s most in-demand business coaches for aesthetic practitioners. With over 15 years in aesthetics and a clinic that has stood the test of time since 2008, Sarah brings a rare combination of clinical credibility, commercial strategy and unapologetically honest insight. Since 2019, she has coached hundreds of clinic owners through pricing decisions, hiring, systems, marketing mistakes, device inv...
How to Grow Your Aesthetics Clinic During a Quiet January
Beyond the Needle: The Aesthetics Business Podcast
38 minutes
3 weeks ago
How to Grow Your Aesthetics Clinic During a Quiet January
In this episode, Emily breaks down one of the most common fears aesthetic practitioners face and that is the January scaries. After the chaos of December, when clinics are fully booked and running at full speed, the sudden quiet of early January can feel unnerving. But Emily reframes the entire conversation by explaining that January is only quiet when it hasn’t been designed to be anything else. This episode explores why seasonality hits some clinics harder than others and how to engineer a ...
Beyond the Needle: The Aesthetics Business Podcast
In this episode, Emily is joined by Sara Cheeney, founder of Pure Perfection Clinic and one of the UK’s most in-demand business coaches for aesthetic practitioners. With over 15 years in aesthetics and a clinic that has stood the test of time since 2008, Sarah brings a rare combination of clinical credibility, commercial strategy and unapologetically honest insight. Since 2019, she has coached hundreds of clinic owners through pricing decisions, hiring, systems, marketing mistakes, device inv...
