In the latest Beyond the Noise podcast, PRWeek UK shares advice and top tips on how to win an award in PR. 

Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.

On this week’s episode, PRWeek UK deputy editor Siobhan Holt is joined by Melissa Clarke, senior events manager at Haymarket Media Group, who oversees several PR award schemes, including the annual PRWeek UK Awards. 

Also on the podcast is experienced industry judge David Fraser, founder and managing director of PR agency Ready10. His business has won numerous PR awards, from the PRCA to the CIPR schemes – including several PRWeek UK Awards – and this year received its first Cannes Lion for its work on ‘The Meal’ campaign for McDonald’s. 

In this episode, the pair chat about what it takes to win a PR award. They discuss what the judges are looking for, how to structure an award entry, and explain some of the common mistakes people can make when entering a campaign. 

They also offer advice to smaller agencies entering PR competitions on a limited budget and discuss the impact of AI technology. 

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