LinkedIn has changed more in the past five years than most people realise, yet many professionals still use it like nothing has evolved.
In this episode, we sit down with Anya Patapenka, a marketing strategist who has helped countless professionals grow their visibility and confidence on LinkedIn. Together, we break down what the platform actually is today: a professional ecosystem where your ideas, voice, and presence matter far more than polished perfection.
We talk about:• Why LinkedIn isn’t a job board anymore• How even small accounts can reach thousands• What builds trust (and what quietly destroys it)• Why people engage more than you think• How to show your thinking without feeling “salesy”• The real reason visibility feels uncomfortable for so many leaders• Practical ways to build your personal brand through storytelling and insight
If you’ve been hesitant to post, unsure how to start, or curious why some people grow quickly on LinkedIn - this conversation will give you a clear, grounded perspective.
Guest:
🔹 LinkedIn: https://www.linkedin.com/in/anya-patapenka/
🔹 Instagram: https://www.instagram.com/anya_marketing_london/
🔹 Email: hannapatapenka@gmail.com
Hosts:
Anastasija Lynch — Entrepreneur & Executive Coach
Khurshid Zaynutdinov — Board Member & Executive Coach