What makes the core values of a company genuinely effective? Positive culture starts with self-aware leadership and Mike Butler works with those kinds of leaders every day. Mike explains the crucial concept that core values must be real and actionable, not simply aspirational ideals, and the importance of clearly communicating those values throughout the organization in everything you do. In this episode, we discuss the optimal number of core values, the transformative power of feedback when trust is built, and the key role that emotional intelligence plays in cohesive teams.